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Strategising your website is about getting into the nitty gritty of not just what a website looks and functions like, but who it is targeting, how they will find their way to the website, and make their way through all of the great content you have.
Being a small business owner is challenging. You’re often the first in at work and the last to leave – and your every waking moment is spent thinking about your business.
We used to leave our shutdown procedure to the very last minute and then look at each other in panic: ‘What do we do again?!’ I decided to put it out there and show you some of the things we do to shutdown for Christmas.
If you think you don’t need to worry about Google because you’ve got all your info on your website, think again. There are a lot of people out there who will Google your business and never visit your website.
People who come to your website expect good web copy, and it’s important you give them at least that. But amazing web copy can win new customers, and convert existing customers into raving fans. And it’s not as hard as you might think.
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