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Being a small business owner is challenging. You’re often the first in at work and the last to leave – and your every waking moment is spent thinking about your business.
Strategising your website is about getting into the nitty gritty of not just what a website looks and functions like, but who it is targeting, how they will find their way to the website, and make their way through all of the great content you have.
Described as the grown-up version of the animated gif, cinemagraphs are fast becoming the new black of animation in digital. And making them isn’t too hard.
Research has a bad name. It’s the ‘junket’, the time waster, the slacker of digital. But it’s time for research to be given its due – we don’t realise how much we rely on it and how much business do, and should, rely on it.
People who come to your website expect good web copy, and it’s important you give them at least that. But amazing web copy can win new customers, and convert existing customers into raving fans. And it’s not as hard as you might think.
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