As we start the process of the Over The Shoulder Ecommerce project we talk through what product type to choose, should we even go the product route, and if so, does physical or digital products make the most sense as we add to our suite of income streams?
If you think you don’t need to worry about Google because you’ve got all your info on your website, think again. There are a lot of people out there who will Google your business and never visit your website.
We’re really proud of the systems we have in place that help us deliver great projects for our clients and we’re well recognised in our field for consistently delivering quality outcomes. We’ve provided an overview of how we work on a project.
Strategising your website is about getting into the nitty gritty of not just what a website looks and functions like, but who it is targeting, how they will find their way to the website, and make their way through all of the great content you have.
Being a small business owner is challenging. You’re often the first in at work and the last to leave – and your every waking moment is spent thinking about your business.
Research has a bad name. It’s the ‘junket’, the time waster, the slacker of digital. But it’s time for research to be given its due – we don’t realise how much we rely on it and how much business do, and should, rely on it.
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