Which comes first? Finding a product or finding the market for the product? In this episode we explore the two ways of deciding on what to sell and who to sell to as we move through the stages of launching our next store and product in the Over The Shoulder E-commerce series.
Get to know us better. We explore major events and their effect on business decisions, our definition of success and how sometimes, things come full circle. Get ready for a little horn-tooting mixed with a tonne of honesty. Tell us your story or ask a question at @businesslifers on your favourite social media channel.