Larry co-founded Google with Sergey Brin, and is the CEO of Google's parent company Alphabet Inc.
Ever heard that old saying “under-promise, over-deliver”? Delivering more than expected is about enriching that customer experience. It's about building relationships with your customers so that they keep coming back for more.
If you think you don’t need to worry about Google because you’ve got all your info on your website, think again. There are a lot of people out there who will Google your business and never visit your website.
Strategising your website is about getting into the nitty gritty of not just what a website looks and functions like, but who it is targeting, how they will find their way to the website, and make their way through all of the great content you have.
People who come to your website expect good web copy, and it’s important you give them at least that. But amazing web copy can win new customers, and convert existing customers into raving fans. And it’s not as hard as you might think.
Being a small business owner is challenging. You’re often the first in at work and the last to leave – and your every waking moment is spent thinking about your business.
Data science is a fancy schmancy term for grabbing stats and data and reviewing it all to gain insights or knowledge. Data helps us understand more about our customers and potential customers so we can customise our marketing to them.
