003: Market Fit or Product Fit? – Business Lifers Podcast
We all know about email marketing for info-products or service businesses, but what about when you are selling physical products? Is there more to ema…
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002: Business Lifers Podcast – Physical or Digital Products?
As we start the process of the Over The Shoulder Ecommerce project we talk through what product type to choose, should we even go the…
What you need to know about duplicate content (PLR)
It seems like with every update to Google’s algorithm, website owners again become concerned about duplicate content. They panic about article marketing, accepting guest posts,…
The best search term tools to help you nail your SEO
Keywords are specific words you want to include in your articles to ensure readers can easily find your content when searching with Google, Bing or an…
What is data science and why does it matter?
Data science is a fancy schmancy term for grabbing stats and data and reviewing it all to gain insights or knowledge. Data helps us understand more ab…
How to set up your Google Analytics dashboard
Set up your Google Analytics dashboard strategically, and you can have targeted reporting that will allow you to see key metrics quickly and easily.
Segmenting your database
The best way to ensure your email campaigns are effective is to know your audience, understand what they want, and target your content accordingly. An…
Why you need to be A/B testing
The power of testing and optimising cannot be overstated. Don’t underestimate just how important it could be to your business and your bottom line.
A simple approach to getting the most from your website statistics
Ultimately, what you want out of data science is to ensure that your statistics are aligning with what YOU want to get out of your website.