Build from the heart

They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

“In this ever-changing society, the most powerful and enduring brands are built from the heart.”

– Howard Shultz

Who said it:  Howard Shultz

Best known as the chairman and CEO of Starbucks.

Why I like it:

Very early on in my career, I did one of those Myers-Briggs personality tests.

The result: apparently I had too much empathy, I would lead with my heart instead of my head, and I should never be a manager or leader.

After 14 years of leading with my heart, I'm still here. So thanks Howard, and pfffffffft Myers Briggs!


Raels Robertson

Raels Robertson

Raels is managing director of Mettro. She is a highly experienced business strategist and design visionary.

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