Are Your Brand Voice Guidelines Being Followed?
Your brand voice shows up in all sorts of places. It's everywhere that you are. Wherever you have content or communications with your customers, wheth…
Digital Marketing Articles
What Is Brand Voice and How Is It Different from Branding?
A brand's voice is the particular personality it conveys to its audience through words and phrases. It includes the language and tone used in communic…
5 Mistakes You Could Be Making with Your Brand Voice
Your brand voice is the personality of your brand. Your customers need to see a consistent voice in all of your communications that speak directly to …
Turning Brand Voice into Tone
Once you understand the unique values that are the reason your customers choose you, you need to turn the rough sketch you have for your brand voice i…
Are You Speaking the Same Language as Your Customers?
Your brand voice is your own, but it should also be the voice of your customers. The only way to find out how your target customers talk is to find th…
What you need to know about duplicate content (PLR)
It seems like with every update to Google’s algorithm, website owners again become concerned about duplicate content. They panic about article marketing, accepting guest posts,…
How to create a brand kit in Canva
Canva can help you streamline your design process. Save time by setting up your colours, logos and fonts so they are ready when you need them.
The best search term tools to help you nail your SEO
Keywords are specific words you want to include in your articles to ensure readers can easily find your content when searching with Google, Bing or an…
How to use Google business listing to promote your business online
If you think you don't need to worry about Google because you've got all your info on your website, think again. There are a lot of people out there w…
The power of the cinemagraph: turn your images into animated GIFs
Described as the grown-up version of the animated gif, cinemagraphs are fast becoming the new black of animation in digital. And making them isn't too…