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    Digital Marketing Articles

    Creative team two woman working

    Are Your Brand Voice Guidelines Being Followed?

    Your brand voice shows up in all sorts of places. It's everywhere that you are. Wherever you have content or communications with your customers, wheth…
    Raels Robertson 28 January 2020
    Womans mouth wide open with red lipstick.

    What Is Brand Voice and How Is It Different from Branding?

    A brand's voice is the particular personality it conveys to its audience through words and phrases. It includes the language and tone used in communic…
    Raels Robertson 28 December 2019
    Common Mistakes on old book Motivational Call. Conceptual

    5 Mistakes You Could Be Making with Your Brand Voice

    Your brand voice is the personality of your brand. Your customers need to see a consistent voice in all of your communications that speak directly to …
    Raels Robertson 28 May 2019
    Woman singing with microphone

    Turning Brand Voice into Tone

    Once you understand the unique values that are the reason your customers choose you, you need to turn the rough sketch you have for your brand voice i…
    Raels Robertson 28 September 2017
    Two hands holding mobile phones

    Are You Speaking the Same Language as Your Customers?

    Your brand voice is your own, but it should also be the voice of your customers. The only way to find out how your target customers talk is to find th…
    Raels Robertson 28 May 2017
    TBL-duplicate-content

    What you need to know about duplicate content (PLR)

    It seems like with every update to Google’s algorithm, website owners again become concerned about duplicate content. They panic about article marketing, accepting guest posts,…

    Adam 23 August 2016
    Canva brand kit title image

    How to create a brand kit in Canva

    Canva can help you streamline your design process. Save time by setting up your colours, logos and fonts so they are ready when you need them.
    Raels Robertson 27 May 2016
    Content Love best search term tools title image

    The best search term tools to help you nail your SEO

    Keywords are specific words you want to include in your articles to ensure readers can easily find your content when searching with Google, Bing or an…
    Adam 18 May 2016
    Content Love google business listing title image

    How to use Google business listing to promote your business online

    If you think you don't need to worry about Google because you've got all your info on your website, think again. There are a lot of people out there w…
    Raels Robertson 6 May 2016
    content-love-cinemagraphs

    The power of the cinemagraph: turn your images into animated GIFs

    Described as the grown-up version of the animated gif, cinemagraphs are fast becoming the new black of animation in digital. And making them isn't too…
    Raels Robertson 4 May 2016
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