Category: Content & Copywriting

Your ability to generate power is directly proportional to your ability to relax

Raels Robertson 6 February 2020

“Your ability to generate power is directly proportional to your ability to relax.” – David Allen Who said it: David Allen David is a productivity consultant

Are Your Brand Voice Guidelines Being Followed?

Raels Robertson 28 January 2020

Your brand voice shows up in all sorts of places. It’s everywhere that you are. Wherever you have content or communications with your customers, whether

Starting a small business: what I wish I knew

Raels Robertson 27 January 2020

Owning and managing a small business isn’t easy, don’t let anyone fool you. But there are a number of things that would have made my

Anything that does not belong will be pulling on your attention

Raels Robertson 22 October 2019

“Anything that does not belong where it is, the way it is, is an ‘open loop’, which will be pulling on your attention if it’s

Hustling = Taking Action

Raels Robertson 5 June 2019

Everybody dreams but few people act to make those dreams come true. Success doesn’t just happen; it has to be worked for. All successful people

Hustling = Hard Work

Raels Robertson 5 June 2019

Everyone is hustling to make money and to make ends meet. But what does hustling really mean? Well it means different things to different people

5 Mistakes You Could Be Making with Your Brand Voice

Raels Robertson 28 May 2019

Your brand voice is the personality of your brand. Your customers need to see a consistent voice in all of your communications that speak directly

Turning Brand Voice into Tone

Raels Robertson 28 September 2017

Once you understand the unique values that are the reason your customers choose you, you need to turn the rough sketch you have for your

Prioritise Your Goals Before You Hustle

Raels Robertson 5 June 2017

Before you start hustling, it’s important to ask yourself what you really want to achieve. Many people hustle and keep failing because the goals they

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