
Now is the time for conversational interfaces
Are you one of the millions that have embraced Siri? Well hang on to your hat because Siri has been one of the first in what is about to be an explosion of conversational interfaces.
Conversational interfaces are a way of having an automated interaction that mimics a real human. Siri is a good voice example of this but there are also text-based interfaces out there such as this one by a UX designer. Conversational interfaces are in their early days even though they have been in our sci fi movies for forever (thanks, Stanley Kubrick). The technology has taken a while to catch up to the concept but with advances in voice processing, systems are understanding more than just syntax, but rather meaning and intent, and providing responses that are interactive and accurate.
‘I love you Siri.' Oh, I bet you say that to all your Apple products.'
What’s exciting in what Zuckerberg is talking about is the idea of reducing latency. Think about it: a customer does something as simple as requesting something on your website. Even if you are there (and not at home asleep because it’s 1am) you still need the time for the email contact to be processed in your system, for you to write a response, etc. Conversational interfaces allow businesses to respond immediately with processes and responses being automated. A query comes in and it’s answered immediately by the chatbot, but with a warm element as if there was a real person at the other end. All of the interactions are pre-programmed and the intelligence of the chatbot kicks in to make an automated process seem very human. Does it mean I can have my very own C-3PO? Probably not quite yet. But I can see a future where this is possible now. As a UX designer I’m fascinated by where the conversational interface will end up. I do think it is going to play a very important part in how customers will interact with brands. I worry though that some businesses – especially small business – are already struggling with online engagement and brand, with the plethora of devices, social media and marketing channels. Many businesses are still getting their heads around standard messaging and chat services. Given some fine-tuning, chatbots could jump straight over other standard chat interfaces that require human intervention and become the norm for businesses that can afford them. But like I said, it’s still early days. I think it’s exciting from a customer perspective, and from a business perspective it could provide growth opportunities for businesses that have been limited by resources and staffing in the past. Stay tuned. Siri and interfaces like her are here to stay in a big way.