Lesson 7 of 7
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The importance of an engaged list

Adam 27 January 2020

After spending so much time and effort in building your email list, it is reasonable to expect that you will get decent sales from your subscriber base. After all, email marketing is touted to be one of the most profitable ways to market your products and services. Some reports say that every dollar spent on email delivers $32 in return of investment.

This means that even a small list of 5,000 or 10,000 subscribers can turn into a substantial passive income. And when your list is happy, they refer you to others, and your list grows automatically.

However, if your earnings don’t quite match your expectations, it is time to reevaluate your email list. It could be that some of your subscribers have lost interest in your emails. This is something that all email marketers experience at some point. Or there could be some other factors that affect the engagement of your subscribers.

Whatever the reasons, you must promptly address low engagement rates from your subscribers. A significant drop in your engagement rates can hurt your sender reputation. Emails coming from senders with a low reputation will most likely end up in the spam or not delivered. This, in turn, can result in even lower engagement and could become a cycle.

Before you launch another massive campaign to acquire new customers and subscribers, consider re-engaging your current base first. Remember that it costs more to acquire new customers than to retain existing ones.

Also, it would be helpful that you implement strategies to keep your current active subscribers happy and engaged.

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