Everyone is hustling to make money and to make ends meet. But what does hustling really mean? Well it means different things to different people but the bottom line is hustling means doing all you can and whatever it takes to reach your goals.

No Short Cuts

Any successful person will tell you that success takes a huge investment of time and effort to achieve. There are no shortcuts and there are always sacrifices to be made. Once you identify a business opportunity that is viable, you need to work hard on it and be persistent and focused on your goals to overcome the inevitable obstacles that you’ll come up against.

Starting a business from scratch is always a tough undertaking, but if you stay the course, work hard and take the time to build the foundations for sustainability, you will achieve success. People who are chasing fast money inevitably fail because they’re not prepared to put in the effort over the long term. Hustling means working hard and delaying immediate gratification in favour of long term success.

Hustling = Working Harder

Good hustlers know that in order to be and to stay on top of the game, they must work harder than everyone else. Successful business people are often the first to arrive at work and the last to leave, often leaving much later than their employees. To stay on top of the competition, in any field, requires that you work around the clock to out-perform your competitors.

Hustlers Cultivate Discipline

Hard work goes hand-in-hand with discipline. A successful hustler learns to develop and hone discipline early on and to keep their eye on the prize. It’s easy to lose track of your goals if you become sloppy or distracted. Successful hustlers are highly disciplined people who have workable routines and stick to those routines over time. For example; waking up at the same time every day without fail. Hustling requires self-discipline and pushing yourself to succeed no matter what.

Hustlers Never Give Up

All business people encounter challenges, obstacles and even threats at one point or another along their business journey – that's a given. But at the end of the day, it’s their persistence and stamina that see them reach their goals and achieve success. Some people simply succumb to the challenges and pressures and give up when they encounter them. Others continue hustling, never giving in to short-term challenges. These people are the ones that achieve success because they learn from their mistakes and use every challenge and experience to learn and improve no matter what it is they’re undertaking to do.

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Raels Robertson
Raels Robertson

Raels is managing director of Mettro. She is a highly experienced business strategist and design visionary.