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brand voice

Content & Copywriting

Design & Branding

Digital Marketing

28 January 20200Comments

Are Your Brand Voice Guidelines Being Followed?

Your brand voice shows up in all sorts of places. It's everywhere that you are. Wherever you have content or communications with your customers, whether online or off, you're using this unique voice.

<img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' class='avatar img-circle author-photo photo avatar-40 photo' height='40' width='40' />

by Raels Robertson

Content & Copywriting

Design & Branding

Digital Marketing

28 May 20190Comments

5 Mistakes You Could Be Making with Your Brand Voice

Your brand voice is the personality of your brand. Your customers need to see a consistent voice in all of your communications that speak directly to them in order to successfully build a relationship with them.

<img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' class='avatar img-circle author-photo photo avatar-40 photo' height='40' width='40' />

by Raels Robertson

Content & Copywriting

Design & Branding

Digital Marketing

28 September 20170Comments

Turning Brand Voice into Tone

Once you understand the unique values that are the reason your customers choose you, you need to turn the rough sketch you have for your brand voice into a distinctive tone of voice. You now need to go from ideas to the actual language you’ll use.

<img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' class='avatar img-circle author-photo photo avatar-40 photo' height='40' width='40' />

by Raels Robertson

Content & Copywriting

Digital Marketing

28 May 20170Comments

Are You Speaking the Same Language as Your Customers?

Your brand voice is your own, but it should also be the voice of your customers. The only way to find out how your target customers talk is to find them and listen to them.

<img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' height='40' width='40' data-src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' class='avatar img-circle author-photo photo avatar-40 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=40&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/bb707c99f683c16ff8ef1ede9a0f92ee?s=80&d=mm&r=g 2x' class='avatar img-circle author-photo photo avatar-40 photo' height='40' width='40' />

by Raels Robertson

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