Are Your Brand Voice Guidelines Being Followed?
Your brand voice shows up in all sorts of places. It's everywhere that you are. Wherever you have content or communications with your customers, wheth…
Branding Articles
What Is Brand Voice and How Is It Different from Branding?
A brand's voice is the particular personality it conveys to its audience through words and phrases. It includes the language and tone used in communic…
5 Mistakes You Could Be Making with Your Brand Voice
Your brand voice is the personality of your brand. Your customers need to see a consistent voice in all of your communications that speak directly to …
Turning Brand Voice into Tone
Once you understand the unique values that are the reason your customers choose you, you need to turn the rough sketch you have for your brand voice i…
Are You Speaking the Same Language as Your Customers?
Your brand voice is your own, but it should also be the voice of your customers. The only way to find out how your target customers talk is to find th…