Tag

Branding

28 January 20200Comments

Are Your Brand Voice Guidelines Being Followed?

Your brand voice shows up in all sorts of places. It's everywhere that you are. Wherever you have content or communications with your customers, whether online or off, you're using this unique voice.

by Raels Robertson

Womans mouth wide open with red lipstick.

Content & Copywriting

Design & Branding

Digital Marketing

Social media

28 December 20190Comments

What Is Brand Voice and How Is It Different from Branding?

A brand's voice is the particular personality it conveys to its audience through words and phrases. It includes the language and tone used in communications like text-based content, printed materials, verbal interactions, videos, and other multimedia content. However, it can also be part of the visual language the brand uses in things like infographics and artwork.

by Raels Robertson

Content & Copywriting

Design & Branding

Digital Marketing

Social media

28 May 20190Comments

5 Mistakes You Could Be Making with Your Brand Voice

Your brand voice is the personality of your brand. Your customers need to see a consistent voice in all of your communications that speak directly to them in order to successfully build a relationship with them.

by Raels Robertson

Content & Copywriting

Design & Branding

Digital Marketing

Social media

28 September 20170Comments

Turning Brand Voice into Tone

Once you understand the unique values that are the reason your customers choose you, you need to turn the rough sketch you have for your brand voice into a distinctive tone of voice. You now need to go from ideas to the actual language you’ll use.

by Raels Robertson

Content & Copywriting

Digital Marketing

Social media

28 May 20170Comments

Are You Speaking the Same Language as Your Customers?

Your brand voice is your own, but it should also be the voice of your customers. The only way to find out how your target customers talk is to find them and listen to them.

by Raels Robertson