Why You Need to Love Your Content

If your website is not up-to-date, engaging AND useful, you will be left behind. If you don't offer the best customer service, your content, services or products can probably be purchased elsewhere.

Revive the passion and fall in love with your website again.

Loads of our clients tell us they struggle to find the time to regularly update their website or social media content. They just don't have the resources to dedicate to their digital presence. They find the blank page intimidating. They get writer's block. They don't know what to say or how often they should be updating. They don't have marketing expertise in-house. Or it simply falls off the bottom of their to-do list. But the fact is: if your website is not up-to-date, engaging AND useful, you will be left behind. Your content, services or products can probably be purchased elsewhere and your customer will find an alternative if you don't offer them the best customer experience, when they want it, which is right now. That's what Business Lifers is for: to teach you how to create the best customer experience for your business. WebContent2 Your digital presence is competing against many others for the short attention span of your audience. If your website or content isn't great, they will go elsewhere. It's that simple. We live in an age where generations have known nothing other than the connectivity of the internet and social media. They were born connected. Your users are likely to be highly savvy, and they care about their online customer experience.

The upshot: your content needs to be FANTASTIC

Engaging. Useful. It needs to delight and of course, importantly, it must be very, very functional. This means you need to not only write great words, but you have to ensure everything looks darn pretty. Navigation, buttons and calls to action need to be located where people expect to find them. Make people work hard to perform simple functions and they will be gone in a matter of seconds. You need to have high-quality images of your products and clearly state how much they cost. Your links need to work, and your contact details need to be easy to find, and up to date. You also need to plan your content to ensure your calls to action are relevant, and lead your visitor where they want to go. Your website must be helpful and take your user by the hand on their journey, delivering them to the place where they will convert: where they will buy, download, ‘read more', contact you, watch your video, or sign up to your mailing list. Business Lifers is a collection of articles, advice, tips and hacks from some of the best minds in the business. We will guide, teach and preach. We will share our tech know-how and creative prowess, and we will make it simple for you to create and update your content. All of this might sound intimidating if you haven't shown your content some love lately, but we're here to help. Business Lifers is our passion project. We really care about this stuff; we're absolute digital obsessives. We're a bunch of creative nerds and our greatest passion in life is brilliant content. This is our way to help those of you out there that we know are struggling with their content. Whether you're an expert or a content novice, we have something for you: workshops, articles, ebooks, and free downloadables.

Our goal is to help you fall in love with your website again

We want to teach you how to tend to your digital content, understanding that in return your digital content will work hard for you and deliver great results for your business. Good luck, and good loving!
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Raels Robertson

Raels Robertson

Raels is managing director of Mettro. She is a highly experienced business strategist and design visionary.

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